If you want to sell, you must give your customer a call to action to act upon. If you want to grow your blog following, you’ll need to do the same thing.
1. Contact Me
Do you have your contact information in your reader’s face, above the fold? Yes! Is it out there where they can see it and don’t have to spend time looking for it? Great! Call to action: Ask them to email you if they have questions or ideas. Some people prefer to communicate by email and not be exposed in comments.
2. Social Media
Social media icons are great and a must-have on your blog, on every page and post. Don’t be afraid to give them a push, ask them to follow you on Twitter and tell them they can find you Facebook or Pinterest. In addition, it is not enough to have the links; be bold, be big, be creative with your CTAs. Remember big buttons with bold graphics and colors work. Here is a great post about CTA guidelines and buttons from Hongkiat.com.
Alternatively, write “If you liked this post, share it with your friends on Twitter and Facebook.” Remember to hyperlink the platforms to make it easy for them. Don’t make them work hard! There are WordPress plugins that will help you on this one so that you never forget to do it.
3. Encourage Comments
The comments are under the fold, and you will have a CTA there, but don’t wait until the end of the post; ask them for their opinions, their suggestions, and their experience within the blog post.
The last lines of your post should always have a call to action, such as, “What did you think of the topic? Let me know in the comments below”
4. Email Signatures
Every time you send an email, your signature is there with all of your links. A great idea is to include a question or a link to your latest post, with a teaser – a call to action – making them want to drop everything and go read it now.
5. Consistency Across the Board
Everywhere and anywhere that you have a profile (Twitter, Facebook, LinkedIn, YouTube, Quora, G+, Pinterest, ANYWHERE!) include all of your links. The wording should be consistent, and the branding should be the same.
Final Thoughts on Calls to Action:
Remember to be very clear about the action you want them to take.
Make it easy for them. Don’t make them work hard. Have all your links in place.