You don’t own a professional film studio or have the budget to rent one? That is ok. There are ways to produce great quality videos without spending thousands on filming and editing. However, keep in mind that if you are going to do this yourself, you are going to have to invest in some software and probably a good clip on microphone.
Storyboard Your Video
Sketch out a simple storyboard of your video before you film. I like to use PowerPoint to do this. Have your selling points clearly defined.
Don’t waste time and telling your viewer about you, introduce yourself and get to the product. Please, don’t read a script. If you have used the product and now it well enough to review it, then it should come out natural. Just imagine your best friend is in the room and you are demoing it for them.
Create a branded intro and outro for all of your videos (keep them short) and always include a call to action at the end.
Make It Short And Sweet
How long would you want to watch a video for? Not long. The best length for product review videos is between 1.50-2.00 minutes. Don’t go longer than that. Choose the best features of the product and give your viewers unique insight on those features. Your credibility is a selling point; remember to always include a “con” as in the opposite of a “pro”, no product is 100% perfect
Quiet On Set
Background noises kill a great video. Make sure the AC and other appliances are turned off while recording oh and time it so the local train isn’t pulling their horn while you are filming your descriptive.
Manicure (for the guys too)
You never want to see narwly hands and nails. If your hands are going to be in the frame – then get a mani – women go for a French manicure and men, have your cuticles cut and nails filed. Jewelry should be kept to a minimum too, unless you are pitching engagement rings!
Editing is an art-form, however if you have your format down pat and you follow your storyboard you can do it.
- Still shots – keep them to no longer than 3 seconds
- Don’t overdose on fancy crossovers or fade-ins, keep it simple and clean.
- Shaky hands – use a tripod. If you are filming a demo on the table or at a lower height I suggest using a Gorillapod.
There are many video editing softwares available today. The average product reviewer should choose something that has an intuitive user-friendly interface. Most of the software out there is available for demo or time limited downloads. Try them out first before purchasing. In addition the help and support is very important when choosing software. Check online to see if there is crowd sourced “help” forums to go to when questions arise and they will.
I use Sony Vegas, there might be better ones out there but I have used it for years and I know my way around.
Here are some other editing software that will also do the trick:
Send us a link to your favorite video product review that you produced, we would love to see it. How do you make your videos?